About Us

About Us – Australian Toy Distributors

Welcome to Australian Toy Distributors (ATD) – your trusted toy wholesaler and distributor in Australia and New Zealand.

With over 80 years of combined experience in the toy industry, we bring deep expertise, long-standing global connections, and an unmatched passion for play. ATD specialises in sourcing, importing, and distributing high-quality toys across a wide variety of categories, including:

Exclusive toy brands not available through other wholesalers
Educational toys that inspire learning through play
Pretend play sets and role-play toys that encourage imagination
Sporting goods and outdoor toys for active fun

Your Trusted Wholesale Toy Supplier

At Australian Toy Distributors, our mission is to provide unique, innovative, and well-crafted toys at competitive wholesale prices. We supply toys on both FOB basis and domestically stocked options, giving retailers flexibility, convenience, and confidence in stock availability.

Whether you are an independent toy store, national retailer, school supplier, or e-commerce seller, ATD offers wholesale toy solutions tailored to your business needs.

Exclusive Toy Brands We Distribute

We are proud to be the exclusive distributor in Australia and New Zealand for some of the world’s leading toy and sporting goods brands:

Franklin Sports – World-class sporting goods and official Franklin Pickleball distributor in Australia
NERF Sports – “It’s NERF or Nothin’!” – action-packed outdoor play
Scrabble Deluxe Titles – Premium Mattel-licensed luxury board games like Scrabble

WS Game Company – Premium Hasbro-licensed luxury board games like Clue Deluxe and Monopoly Premium
DOLU Toys – European-designed plastic ride-ons and role play toys
Monarch – Branded outdoor play equipment, ride-ons, and backyard fun
Casdon Toys – UK pretend play sets, including the iconic Dyson toy vacuums and Supersonic hair dryers
Bubbadoo – High-quality wooden toys at affordable prices

Global Sourcing, Local Expertise

We travel the globe to source the best wholesale toy products for the Australian and New Zealand markets. Our relationships with leading toy manufacturers and sporting goods companies, many spanning over 25 years, ensure consistent quality, reliable supply, and competitive pricing for our stockists.

Keeping Ahead of Toy Trends

ATD actively engages with the international toy industry to stay ahead of global trends. We regularly attend major toy fairs, including the Hong Kong Toy Fair and the Nuremberg Toy Fair in Germany, to bring back the latest in:

Educational toys and STEM play
Pretend play and role-play toys
Outdoor and active play equipment
Luxury and collectible board games
Sporting goods and Pickleball equipment

Why Choose Australian Toy Distributors?

✅ Over 80 years of toy industry experience
✅ Exclusive distributor of premium toy and sporting brands
✅ Domestic & FOB supply options for maximum flexibility
✅ Strong commitment to quality, value, and service
✅ Proudly supporting Australian and New Zealand toy retailers

At Australian Toy Distributors, we are more than wholesalers — we are partners in your success. Our passion for toys, combined with our focus on service and long-term retailer relationships, ensures we deliver the right products for your customers and the best results for your business.

Discover the difference with ATD – your trusted wholesale toy distributor in Australia and New Zealand.