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Fisher Price

Australian Toy Distributors are the exclusive Australian and New Zealand distributors of these exclusive Fisher Price items.
 
In 1930, Fisher Price set standards for each of their toys that are still in place today. These standards included: intrinsic play value, ingenuity, strong construction, good value and action.
 
The goal was to create toys that appealed to a child's imagination and encouraged interactive play. Toys that satisfied the natural interests of each age level and that looked and acted as toys should.
 
Toys that combine whimsy, action, sound which made growing up a delightful experience.
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